The impact we have on our environment and the urgency with which we need to change our behaviours make it an issue that is fraught with frustrations, particularly at those who don’t adhere to ecologically friendly thinking. But Ahluwalia doesn’t see a benefit in using admonishment to win people over. “I just think that there are better ways to spread a message than by being preachy. Would it be fair or ethical to cap someone’s spending? No. I really believe in people having the liberty to make their own choices. Somehow a societal change needs to occur in order to shift our spending and I think my generation is slowly but surely pushing these issues on to the agenda and making people listen.” And if the clothes look as good as this, you can’t help but hear what Priya has to say.